The University of Applied Management (UAM) in Germany stands out as a pioneering institution, seamlessly blending academic excellence with real-world industry application. Known for its innovative hybrid study model and strong international orientation, UAM has emerged as a preferred choice for students seeking academic flexibility without compromising on quality.
Founded in 2004, UAM continues to experience significant growth, attracting students from across the globe who value a practical learning experience supported by a strong theoretical foundation. UAM boasts a 98.7% permanent employment rate among its graduates, reflecting the university's commitment to integrating academic excellence with practical experience. This statistic underscores UAM's dedication to equipping students with the skills and knowledge that align closely with industry demands.
The University of Applied Management is accredited by FIBAA, ensuring high-quality education aligned with international standards
With its dynamic approach to education, UAM provides graduates with both recognized degrees and the critical skills needed to thrive in today’s competitive global marketplace.
Fast Facts About UAM
Particular
Description
Demography
International: 30%
Enrollment
3000+
Monthly Tuition Fees (International)
Bachelor’s: €690,00 (INR 67.2L)
Master’s: €790,00 (INR 77L)
Campuses
Ismaning, Bavaria (Flagship Campus)
Berlin
Dusseldorf
Duration of Course
UG: 3 - 3.5 years
PG: 2 years
Acceptance Rate
Around 50%
Degrees Offered
BA
BSc
MBA
MA
MSc
Key Highlights of UAM
Flexible Hybrid Learning: UAM’s semi-virtual study model combines online learning with in-person seminars, offering students the flexibility to balance education with personal and professional commitments.
Industry-Focused Curriculum: Programs are designed in collaboration with leading industry partners, ensuring academic content is directly aligned with real-world demands and enhancing graduate employability.
Specialized Programs: The university specializes in fields such as management, psychology, business, sports, and media, catering to the evolving interests and career aspirations of students.
International Orientation: UAM fosters a global learning environment, promoting multicultural understanding through international collaborations, student exchanges, and diverse classrooms.
Strong Student Support: Personalized coaching, small class sizes, and a close-knit academic community ensure students receive tailored guidance and mentorship throughout their academic journey.
Operating primarily from its main campus in Ismaning, and extending its presence through several partner campuses across Germany, UAM delivers an academic experience that truly bridges theory and practice.
Now that you have a brief idea about the university, let's explore the distinct features of its campuses.
University of Applied Management (UAM) Campuses
The University of Applied Management (UAM), officially known as Hochschule für angewandtes Management (HAM), is a leading private, state-recognized university headquartered in Ismaning, Bavaria.
UAM has expanded its presence across Germany and Austria, offering a unique semi-virtual study model that combines online learning with in-person sessions.
Key Campus Locations
UAM operates multiple campuses and study centers, each strategically located to provide students with access to diverse industries and cultural experiences:
Campus Location
Key Highlights
Ismaning (Bavaria)
The flagship campus near Munich offers proximity to Bavaria’s economic and cultural hub.
Students benefit from strong ties to multinational companies, startups, and a thriving academic ecosystem.
Excellent public transport links support easy access to Munich’s city center.
Berlin
Located in Germany's capital; provides a dynamic environment for politics, media, arts, and international business.
Students can tap into numerous internship and career opportunities within embassies, global corporations, and creative industries.
Düsseldorf
A hub for fashion, trade, and advertising; home to international trade fairs and global brands.
Students gain practical exposure through nearby media and design firms, enhancing creative and commercial skills.
Frankfurt am Main
As Germany’s financial capital, the campus connects students to top banks, investment firms, and global finance institutions like the ECB.
Ideal for those pursuing careers in economics, business, and fintech.
Hamburg
Known for its international port, logistics, and media sectors.
Students benefit from a cosmopolitan environment with access to leading media companies, publishing houses, and shipping corporations.
Cologne
A cultural and economic center with strong media, marketing, and broadcasting industries.
Offers vibrant student life, proximity to trade fairs, and collaboration opportunities with local media networks.
Mannheim
Located in one of Germany’s leading economic regions. Strong focus on business, logistics, and technology sectors.
Close partnerships with local industry leaders support applied learning and internships.
Nuremberg
A city with a deep historical legacy and robust industrial base. Opportunities abound in manufacturing, IT, and research.
The campus supports a blend of heritage and innovation in student life.
Stuttgart
Known globally for engineering, automotive, and tech innovation. Home to companies like Daimler and Porsche.
An ideal location for students in technical and applied sciences.
Treuchtlingen
A smaller, community-oriented campus offering personalized learning experiences.
Close ties to local businesses and institutions foster a supportive, career-focused environment.
Unna
Strategically located near several industrial zones in North Rhine-Westphalia.
Students gain exposure to sectors like healthcare, logistics, and energy.
Offers a quieter, focused study environment.
Vienna (Austria)
Extends UAM’s international footprint. Located in Austria’s capital, the campus provides access to EU institutions, cultural landmarks, and a growing startup scene.
Offers a blend of central European culture and academic excellence.
UAM's campuses are designed to provide students with a comprehensive educational experience, combining academic rigor with practical application in dynamic urban settings.
With a student population of over 4,000+ and a commitment to blending academic learning with practical experience, UAM's diverse campuses offer students the flexibility and resources to thrive in their chosen fields.
Wondering if the University of Applied Management aligns with your academic and career objectives?
Schedule a free 1:1 counseling session with upGrad's expert advisors for personalized advice on programs, eligibility, tuition, and scholarships. Gain the insights you need to make a well-informed decision!
After looking through the campus, let's now take a look at how the University of Applied Management performs in different rankings.
Scholarship
Paying for university can be overwhelming, especially with rising tuition and living costs.
Scholarships play a crucial role in reducing the economic burden, and UAM offers a variety of internal and external scholarship opportunities for both undergraduate and graduate students.
Below, let’s break down the UAM scholarships available to help you plan your educational expenses.
Internal Scholarships at the University of Applied Management
You can explore financial aid opportunities provided by government programs and trusts, such as DAAD Germany Scholarships. These scholarships typically depend on the student's nationality, field of study, or specific academic achievements.
Below are some valuable external scholarship options for international students:
USD 1,000 (INR 85.4K) one-time award; open to students worldwide
A Brighter Future Through Education
Boldt-Riney Stiftung
Merit-based
€16,000 (INR 15.5L) one-time award; open to students worldwide
DashTickets Foundation Scholarship
DashTickets Foundation
Merit-based
€3,000 (INR 3L) EUR one-time award; open to students worldwide
Gilman-DAAD Germany Scholarships
DAAD (Germany)
Merit-based/
Need-based
USD 5,000 (INR 4.2L) one-time award; supports study abroad in Germany
Note: Eligibility criteria and application deadlines vary for each scholarship. Students are encouraged to visit the respective scholarship websites for detailed information and application procedures.
Many of these scholarships are prestigious and highly competitive, making them excellent options for students seeking substantial financial assistance.
Placement outcomes are a strong indicator of both academic quality and employer trust. Let’s take a look at the placement rates at the University of Applied Management.
University of Applied Management's Admission
UAM maintains an acceptance rate of approximately 50%, based on various sources. This reflects a selective yet accessible admissions process, emphasizing the university's commitment to enrolling motivated and capable students.
The University of Applied Management (UAM) in Germany welcomes international students who meet the university's rigorous academic and language proficiency standards.
Below are the essential requirements for prospective students in 2025:
Requirement
Details
Bachelor’s Programs
Completion of secondary school leaving certificate equivalent to the German Fachhochschulreife (e.g., IB, A-Levels).
Master’s Programs
A completed Bachelor's degree with at least 180 ECTS credits. If fewer credits, additional coursework may be required.
English Language Proficiency
IELTS: Minimum 6.0 or TOEFL: Minimum 80. Other certificates accepted: TOEIC, PTE, Cambridge English qualifications.
German Language Proficiency
TestDaF or DSH for German-taught programs.
Proof of Financial Resources
Blocked Bank Account: €11,208 (INR 10L) per year. Scholarship letters/Financial guarantees are also acceptable.
For more detailed information on program-specific requirements and to start your application, please visit the UAM Admissions Page.
Get ready to begin your journey toward academic success in Germany!
University of Applied Management's Ranking
UAM stands out as one of only five universities in Bavaria to receive system accreditation from the German Accreditation Council, the highest honor, granted with no conditions.
Officially recognized by the Bavarian State Ministry of Sciences, Research, and the Arts, UAM is committed to providing students with a world-class education that meets both national and global expectations.
This absence is not uncommon among specialized institutions that focus on applied business education rather than broad-based research. Despite this, UAM has achieved notable national and regional recognition:
Ranking Source
Description
FIBAA
The University of Applied Management (UAM) is accredited by FIBAA (Foundation for International Business Administration Accreditation), a reputable European quality assurance agency.
CHE University Ranking
Secured top positions in the CHE University Ranking, particularly in categories related to career orientation and practical training, reflecting its strong emphasis on employability and industry connections
The university's strong industry ties contribute to a high employability rate among graduates, with many securing positions in leading companies shortly after completing their studies.
While UAM may not appear in global university rankings, its specialized focus on applied management education, combined with national recognition and strong industry connections, makes it a reputable choice for students seeking a career-oriented business education in Germany.
What does Hochschule für angewandtes Management (UAM) specialize in?
UAM specializes in applied sciences with a focus on business, sports, psychology, and digital transformation. It blends academic theory with practical training, preparing students for real-world careers through project-based learning and strong industry connections.
What is the semi-virtual study model used at UAM?
UAM’s semi-virtual model combines 75% online learning with 25% in-person seminars. This flexible approach supports self-paced learning while ensuring valuable face-to-face interactions with professors and peers during scheduled on-campus sessions.
Does UAM offer English-language programs for international students?
Yes, UAM offers select Bachelor’s and Master’s programs in English, catering to international students. These programs are designed to meet global academic standards and include comprehensive support for non-German speakers.
What are the advantages of studying at UAM for working professionals?
UAM’s flexible, part-time structure and online accessibility make it ideal for working professionals. Students can balance careers with studies, apply their learning immediately in the workplace, and benefit from career-relevant coursework.
Are there any dual study programs at UAM?
Yes, UAM offers dual study programs that combine academic education with practical training in partner companies. Students gain valuable work experience while earning their degrees, enhancing employability and industry insight.
What kind of student support services does UAM provide?
UAM provides academic advising, career counseling, technical support, and online learning resources. Personalized mentorship and virtual platforms help students manage their academic journey effectively, whether studying full-time or part-time.
How many locations does UAM have across Germany?
UAM has multiple study centers, including Ismaning (main campus), Berlin, Hamburg, Unna, Frankfurt, and Vienna. This decentralized structure allows students to choose a location that suits their lifestyle and career goals.
What industries does UAM collaborate with for practical training?
UAM collaborates with leading companies in sports, business, healthcare, and IT sectors. These partnerships provide students with internships, case studies, and networking opportunities that enhance their practical learning experience.
What is the admission process at UAM?
UAM’s admission process includes an online application, submission of academic records, and an optional consultation session. For Master’s programs, additional requirements like a Bachelor’s degree and relevant work experience may apply.
Does UAM offer scholarships or financial aid options?
Yes, UAM offers scholarships for high-achieving students, athletes, and those with financial need. External funding sources, including BAföG and employer support, are also available to help students finance their education.
What career opportunities are available after graduating from UAM?
Graduates from UAM find careers in management, sports organizations, psychology practices, marketing, and tech companies. The university’s applied focus and industry connections ensure graduates are workforce-ready and competitive in their fields.
University of Applied Management: Rankings, Courses & Admissions
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