Luxury Brand Management Courses – Universities, Fees & Scope

If luxury goods interest you, a career in luxury management may entice you. Pursuing luxury brand management courses can thereby position you for a successful career.

According to  The State of Fashion 2024 report, the industry will see up to 5% growth in 2025 globally. Thus,  It’s a course that allows you to learn about luxury brands’ quality maintenance and success can help you prepare well for the competitive industry. 

Since the luxury industry thrives on good branding, precise customer targeting, and the continued success of big brands, it requires more than general business management. This course will prepare you to operate as a luxury brand manager who understands its ins and outs.

Let’s explore the luxury brand management courses in detail.

Top Universities Offering Luxury Management

You need to partake in the best luxury brand management courses in the world to help you stand out. Let’s look at the best universities around the globe offering luxury brand management courses.

University	Country	QS Global MBA Rankings 2024	Course	Level
NYU Stern School of Business	US	11	Fashion and Luxury MBA	MBA
Essec Business School	Europe	29	Luxury Brand Management	Global MBA
Rotman School of Management, University of Toronto	Canada	40	Brand Management	MBA
Birmingham Business School, Birmingham City University	UK	151-200	Luxury Brand Management	Postgraduate
Bologna Business School	Italy	251+	Global MBA in Design, Fashion and Luxury Goods	MBA

Source: QS Global MBA Rankings 2024

Levels of education

Luxury brand management courses are offered across different levels of education. You can either choose to study luxury brand management right after graduating from school or dip your toes in it post your undergraduate degree. 

Let’s look at all the different luxury brand management courses available on different levels.

Undergraduate Courses 

You can apply for any of the following bachelor’s courses in luxury brand management:

• BS in Luxury Brand Marketing and Management
• Bachelor Luxury – Trade Trades
• BBA in Luxury Brand Management
• Bachelor in Fashion and Luxury Retail Management
• Bachelor of Events, Luxury Marketing
• International Business Management Studies in Luxury Goods

Postgraduate Courses

The following master’s courses are available in luxury brand management subject:

• Master of Science in Fashion & Luxury Marketing
• Master in Fashion and Luxury Industry Business
• MSc Marketing with Luxury Brands
• MBA in Luxury Brand Management
• Master in Premium Design Management
• International Master in Luxury Management

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Brief Overview of Tuition Fees Required For Program

Aspiring to become a luxury brand manager and ruling the luxury goods industry is a golden dream. To reach that stage, you require top-notch education from excellent institutes. It’s always a good idea to financially prepare yourself to land in a good luxury brand management course. 

Let’s take a look at the round-about tuition fee required for luxury brand management courses:

• BBA in Luxury Brand Management (Europe) – €10,100 per year( INR9,10,080)
• MBA in Fashion & Luxury (USA) – $36,460 per year(INR3044481)

Job Prospects

The course will open up a world of opportunities for you, and you can step into a range of roles and jobs. Let’s take a look at all the jobs you can apply for:

Luxury Brand Manager: 

A luxury brand manager is expected to create an effective brand campaign and image that will leave a recognizable impression on the audience. 

As a luxury brand manager, you will have to conduct thorough market research for the promotional activities of products. This will include advertising campaigns, creating budgets, drawing analyses, collaborating with creators, overseeing the product manufacturing, marketing, etc. 

Luxury Retail Buyer:

A luxury retail buyer is responsible for choosing specific products that a brand will sell. The job also includes ensuring that the products and goods arrive in the market at the right time to make the most of consumer demand. 

You must accurately analyze the targeted audience’s buying patterns to predict future trends. Maintaining close contact with suppliers, examining discounts and sales, managing stocks, negotiating contractual terms, etc., are all part of the job.

Visual Merchandiser:

If you don’t like the sales process of a luxury brand manager, then a visual merchandiser can be a more suitable job for you.

It includes creating floor plans to improve the aesthetic visuals of the store to attract and engage with potential customers. All the trivial things like display, light, scent, and music are essential, and it’s the visual merchandiser’s job to ensure all these factors work smoothly.

Merchandise Manager:

Choosing which products will be sold at the physical stores and overseeing all the related marketing and budgeting strategies is the role of the merchandising manager. 

A merchandising manager must ensure that high-quality products are offered at the minimum cost to attract the right customers.

PR Specialist:

Advertising of luxury products differs from the typical norms. The billboards and ADs are not what a luxury brand customer seeks. 

This is where a PR specialist comes in, whose job includes networking with big influencers, working alongside media, and ensuring that the brand name stays at the top!

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Expected Remuneration

Wondering about the paycheck you will receive if you work in the luxury brand management industry? Let’s take a look.

Job	Annual Salary (approx)
Luxury Brand Manager	$72,673
Luxury Retail Buyer	$54,379
Visual Merchandiser	$47,824
Merchandise Manager	$66,030
PR Specialist	$51,587

Source: Payscale

Top Recruiting Firms 

After completing luxury brand management courses, you can get into various careers such as luxury brand manager, PR specialist, merchandising manager, and many more. 

Here are some of the top firms that are recruiting students who acquired a luxury brand management master’s certificate:

• Louis Vuitton 
• Starbucks 
• Gucci 
• Jaguar 
• Taj Hotels 
• Cartier 
• Rolex 
• YSL Beauty 
• Ferrari 
• Balenciaga 
• Tiffany & Co

Essential Books and Films for Aspiring Luxury Brand Managers 

If you want to strengthen your knowledge about luxury and fashion management and learn about some of the best luxury management strategies, it is recommended to read the books below: 

• The Luxury Strategy: Break The Rules of Marketing To Build Luxury Brands by Jean-Noel Kapferer & Vincent Bastien.
• Rethinking Prestige Branding: Secrets of the Ueber-Brands by J. P. Kuehlwein and Wolfgang Schaefer.
• Luxury Online: Styles, Systems, Strategies by Uche Okonkwo.
• Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale by Genevieve Tour and Robin Lent.
• Trading Up: Why Consumers Want New Luxury Goods — and How Companies Create Them by Michaels Silverstein, Neil Fiske, and John Butman.

There are also many films that show the behind-the-scenes of every luxury fashion management product launch, including the inspiration, the models, the shoot, the time taken to create the product, the pricing methods, the target customers, and many more. 

If you are pursuing a luxury goods management course, here are some of the iconic films you should watch:

• Funny Face 
• The Devil Wears Prada 
• Dior and I 
• Coco Before Chanel 
• House of Gucci 
• Breakfast at Tiffany's 
• The Neon Demon 
• Valentino: The Last Emperor 
• McQueen 

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