Master of International Relations (Professional) at Bond University

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand's equity, whether the organisation is a commercial, non-profit, or social entity. This master's degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Year 1 of the Master of Management (Advanced) program equips graduates and professionals from any discipline to become evidence-based decision-makers, innovative problem solvers, responsible social citizens, and future leaders. Year 2 builds on those studies with compulsory research methodology courses, complementary elective courses, and the completion of a research thesis.

A Master of Philosophy (MPhil) is an intensive research degree that normally takes between one and two years of fulltime study (or equivalent) to complete. It is geared towards high achieving students with a passion for research. An MPhil provides an opportunity for students to undertake intensive research to produce an academic thesis as part of their study.