Graduate Diploma of Marketing at Australian National Institute of Management and Commerce (IMC)

RMIT's Graduate Certificate in Marketing is an in-depth qualification providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing efforts. Your classes will mostly be held at the Swanston Academic Building where innovative learning spaces are interspersed with retail and social spaces resulting in a stimulating environment for business students. RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition, you will have access to online and digital resources through an online learning management system.

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Students are also given the opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations as well as entrepreneurial marketing and branding.