One of the most coveted places for higher studies Masters in advertising in the UK, occupies a pivotal position in the list of subjects sought after by students in the UK. The Masters in Advertising in the UK has a globally accepted and practical curriculum that equips students with the knowledge of pricing, segmentation, brand management, marketing strategies, effective distribution, etc. 

In addition, goliaths of the marketing world hire graduates of masters in advertising from the UK. The paid propaganda and promotion, along with positive publicity of an idea, good, or service by a recognized organization to create interest and demand, increase the involvement of potential consumers, and eventually sell goods and services, is called Advertising. 

Why Study the Course in the UK

Many times characterized as a subdivision and a specialization of Mass Communication, this discipline is pursued by aspirants who want to build their career in the goods and services industry. So what better place to delve into the subject other than the UK? Pursuing Masters in advertising in the UK opens unprecedented academic opportunities for the student. Moreover, with a huge cache of top-notch universities and colleges, the country offers world-class facilities, and constant upgrades to its study system make the UK all the more coveted. 

• Quality Education: with modern communication systems being extremely sophisticated and complex, transparent and sustainable communication systems have gained unfathomable priority in this fast-paced lifestyle. Advertising is how an individual or an organization brings forth their ideas, goods, and services to the market. Advertising is the best means of communication, and masters in advertising from the UK offer the highest quality of education and facilities.
• Career Opportunities: masters in advertising in the UK offers various course curriculums like digital marketing, international marketing, etc., increasing the scope for job opportunities for the students.
• International exposure: working with and for the people is the prime scope for the Masters in advertising in the UK. And this primary aspect exposes the graduates to various international platforms. So the UK is the best choice for students pursuing this career.
• Support for international students: with the university’s strategic knowledge, international students get excellent career opportunities and placements. The universities provide comprehensive support to their international students.
• Cost-effectiveness: with scholarships and other privileges available, studying Masters in advertising in the UK is cost-effective.

Masters in Advertising in the UK: Course Highlights

Types of Masters in Advertising in the UK

The universities in the UK provide Master’s degrees in advertising, and they are taught and researched. There are several specializations that students can choose from,

• Digital Marketing
• Strategic Marketing
• International Marketing
• Responsible Marketing
• Social Media Marketing
• International advertising
• Account management or media technology.

With the growing demand for innovative goods and services, the advertising market has become highly acclaimed and demanding. As a result, students graduating from universities in the UK find ample job opportunities worldwide.

Best Universities for Masters in Advertising in the UK

1. Imperial College of London: provides a one-year course in masters in advertising and is considered one of the top-ranked universities in the UK. Ranked  6th in the world, it is an excellent choice for studying human resources.
2. University of Edinburgh: this university also provides a one-year course in advertising, ranked 15th in the world. The university provides scholarships and privileges to its students and placements as well.
3. King’s College London: The university provides students with an MS degree in advertising. It is currently ranked 37th in the world.
4. Manchester University: Ms in advertising with a course duration of one year. Manchester University is ranked 28th in the world. This university provides all the facilities for the progression of careers of its students.
5. University of Warwick: provides an MS degree in advertising with a course duration of one year. Ranked 64th in the world.

University Requirements:

The universities providing Masters in advertising in the UK have specific mandatory requirements for native and international students. These requirements are as follows-

• Educational qualifications: For Masters in Marketing in the UK, students need a Bachelor’s degree in business management, media communications, psychology, marketing, economics, or any other relevant subject. The educational qualifications requirement varies from college to college.

1. Imperial College of London requires a first or high second-class degree of 65-70% in an undergraduate subject.
2. The University of Edinburgh requires an undergraduate degree with a 60% or 8 GPA on a 10-point scale

• Standardized tests: proficiency in the English language is a must for admission to any university in the UK. Students who do not have English as their first language must pass certain tests. The IELTS score of 6.0 is an absolute requisite, and a score of 5.5 in all the other components is mandatory. Equivalent test scores like the TOEFL and PTE are also accepted.
• English language proficiency test: a score of 7.0 is mandatory for the IELTS and other equivalent tests. This score is mandatory for almost all universities.
• Technical requirements: The technical requirements vary from university to university. But generally, a UG degree in any relevant or cognate discipline is mandatory for admission.

Courses and curricula vary according to the guidelines provided by the universities, and the structure and steps taken to complete the course vary from university to university. The opportunities provided to students also vary accordingly,

Course Curriculum in Masters in Advertising in the UK

The students are taught in several methods, and there are a bunch of different curriculums that give students intricate knowledge of advertising. Though the course work varies from the program offered in the universities, some general study methods are as follows,

• Theories of Advertising
• Promotion Planning
• Consumer Behaviors
• Advertising Theory 
• Copywriting
• Brand Communication
• Advertising Account Management
• International Advertising
• Marketing Strategy
• Graphic Design

Eligibility Criteria for Masters in Advertising in the UK

An undergraduate degree is necessary for admission to the Masters in Advertising program. If the applicant has passed a Mass Communication course, becoming favorable to Public Relations or Marketing is also helpful. Most programs require applicants to submit Graduate Record Examination (GRE) scores. Language proficiency test scores of  IELTS or TOEFL are required to get admission to universities for Masters in advertising in the UK.

• 60 to 70% in any relevant subject or any related subject discipline.
• English proficiency test
• Universities have different criteria.

Admission Requirements for masters of advertising in the UK

• Documents required: the admission process requires some important documents, which are listed below,
• Official transcripts and their scanned copies
• Proof of identification- Copy of passport
• Resume/ CV- detailing previous work experience and internships
• Proof of funds
• Optional GRE/ GMAT score
• Personal statement (SOP)- outlining why you wish to study the course
• LOR
• Interview- May be conducted by some popular universities.
• Scores of English proficiency test scores like PTE, TOEFL, and IELTS.
• Completed application forms: all universities require completed online application forms with all details that are asked for.
• Transcripts: official transcripts and their copies are mandatory submissions for all UK universities.
• Standardized test scores: all standardized test scores like IELTS or equivalent are required
• English language proficiency: English proficiency test scores like TOEFL and IELTS are necessary for international students whose first language is not English.
• Additional application materials: Some universities also ask applicants to submit a statement of purpose, letters of recommendation, and a CV or resume.
• Proof of identity: a copy of a passport or other government-issued identification as proof of identity is required.
• Financial support documents: International students sometimes need to submit financial support documents such as bank statements or a letter from a sponsor or guardian.

Exam requirements for masters in advertising in the UK

The study of masters in advertising in the UK has certain exam requirements for students applying to these universities. English language proficiency tests like IELTS and TOEFL are necessary for admission. Also, GRE and GMAT scores are required.

Visa Requirements and work experience:

Along with completing the entry requirements, there are other requirements, like the Visa requirements and documentation. For a UK student visa, the processing time is around 3 weeks. Below  is a list of documents required to apply for a UK Tier-4 Visa:

• Passport details
• A recent passport-size photograph
• Acceptance letter from a recognized UK institution
• Certificate of English language proficiency
• Proof of sufficient funds: 1,015 GBP (outside London) or 1,265 GBP (London)
• Proof of funds can be demonstrated with the help of bank statements, loan statements, or scholarship letters.

Admission process for masters in advertising in the UK:

There are two ways in which International students can apply to UK universities:

• the UCAS portal 
• university’s website.

Applying through UCAS helps students apply to multiple universities through one application, and most of the top universities are linked with UCAS.

1. Research Universities and Check the requirements: Research universities and compare the courses offered and the compatibility with the applicant is necessary.
2. Complete the application form: the online application forms must be completed with diligence.
3. Submit the required documents: all necessary documents should be submitted properly and with proof.
4. Submit additional application materials: if the university asks for additional documents like a CV, recommendations, and other documents should be submitted.
5. Decision: After completing the application process, the university takes time to revert and let the students know about the admission. The university solely makes the decision upon certain criteria.

Cost of Studying Masters in Advertising in the UK

Different universities charge different fees and have varying fee structures. The living costs and food costs should all be considered and researched. Thus, the costs will depend on the varied situational programs and different university fee structures. The pre-arrival costs, like application fees, visa application fees, examination fees, etc., should always be considered. However, UK universities and colleges provide scholarships.

Scholarship for masters in advertising in the UK

Different programs and scholarships are given to students in the country and internationally. For example, scholarships such as the Imperial Excellence Scholarship, Dean’s Excellence Scholarship Programme, International Merit Postgraduate Scholarship 2023, University of Glasgow International Leadership Scholarship, etc., are available for students.

• Check with the university you plan to attend: the university websites must be read carefully and understood. In case of queries, put them forth, and the universities will answer accordingly. 
• Look for external scholarships: many organizations and philanthropic organizations offer scholarships to students. These can be researched and then applied.
• Apply for graduate research programs: many universities offer graduate and student exchange programs that offer good student opportunities.
• Consider working part-time or doing an internship: students can acquire extra money by doing extra or part-time jobs to fulfill their monetary requirements.

Job Scope for masters in advertising in the UK

The scope and opportunities for graduates of this discipline are immense and varied. The market for advertising graduates is huge and gaining momentum at an unimaginable pace, and the salaries vary from company to company. There is no shortage of job opportunities for advertising professionals in the UK and worldwide, and companies and organizations are always looking for good and potential graduates. The starting salary in the UK is 47,000 GBP.

After completing the degree, a graduate will have ample job opportunities in various sectors and organizations. In addition, the Masters in advertising in the UK provides an authenticated and worldwide recognized certificate.