Thinking of ways to introduce groundbreaking principles like Philip Kotler (father of marketing)? Then, it's your chance to revolutionize the marketing industry by pursuing a master’s in marketing in Germany.
Table of Contents
- Key Highlights
- Why Study for Master’s in Marketing in Germany
- Top Universities for Master’s in Marketing in Germany
- Admissions to Master’s in Marketing in Germany
- Cost of Studying Master’s in Marketing in Germany
- Scholarships for Master’s in Marketing in Germany
- Job Opportunities After Master’s in Marketing in Germany
One to two years of full-time study in Germany can create your career in the marketing industry, from strategic marketing and digital marketing to sales management - the opportunities are innumerable. Around 80 universities in the country offer various marketing programs so that you can easily choose the one that best suits your requirements.
Key Highlights
Academic Requirements |
|
Course Duration | 3 semesters with a total of 90 ECTS credits or one year |
Course Type | Full-time |
Tuition Fees | EUR 5,280 per semester* |
ROI | EUR 53,000 per year (Average) |
*Most public universities do not charge any tuition fees.
Why Study for Master’s in Marketing in Germany
The digital marketing course in Germany is prolific. The country’s rich diversity, booming economy, and vibrant culture complete this circle.
- Germany’s digital marketing industry is thriving, and revenue in its e-commerce sector is continuously increasing. It is estimated that between 2024 and 2029, Germany will experience a rise of more than 48.22% in this sector.
- The country has more than 92 billion internet users, which indicates that the demand for digital services will only increase.
- Completing a master’s in marketing in Germany will build your comprehensive expertise in international marketing and brand management. You will learn consumer behavior, modern digital marketing tools, and innovations.
- Investment in the digital marketing industry is expected to reach US$18 billion in 2024 alone. This highlights the importance of marketing courses under various specializations.
- Germany implements data-driven marketing strategies to engage consumers and launch the most effective campaigns for increased engagement. Companies like Adidas and Volkswagen are incorporating these techniques into their work process.
Now that you have an idea about the benefits of studying digital marketing courses in Germany, let us give you a brief overview of the top universities.
Top Universities for Master’s in Marketing in Germany
Here is a list of the top 10 universities offering Master’s in Marketing in Germany.
University |
Course |
Duration |
Average Annual Fees |
EU Business School | Master in Marketing Master in Digital Marketing, Transformation & Design Thinking |
Three terms | EUR 15,600 |
Berlin School of Business & Innovation | MSc Digital Marketing MA in Strategic Marketing |
Four terms Three terms for 10 weeks each and a dissertation term of 12 weeks |
EUR 12,500 and EUR 13,250 (varies according to the intake) EUR 12,000 and EUR 12,600 (varies according to the intake) |
Arden University Berlin | MSc in Strategic Digital Marketing | Blended learning with eight hours of classes spread over 2 days and 25 hours of online learning. | EUR 10,500 to EUR 15,000 (varies according to your mode of study) |
University of Europe for Applied Sciences | MA Marketing Management | 1, 1.5 or 2 years | EUR 10,938 |
Technical University of Berlin | MSc in Science Management | 4 semesters | EUR 11,760 |
International School of Management (ISM) Germany | MA Strategic Marketing Management MA Digital Marketing |
3 semesters along with 1-semester thesis (full-time) | EUR 5,700 per semester |
Fresenius University of Applied Sciences | Master’s in Marketing and Brand Management | 4 semesters
|
EUR 950 |
Aalen University | MA in International Marketing and Sales | 3 semesters | EUR 396 EUR 150 |
CBS International Business School | MA in Digital Marketing MA in Marketing Management |
4 semesters | EUR 5,730 |
Nordakademie University of Economics | MSc in Digital Marketing Management | 24 months part-time in 3 study sections | EUR 11,952 |
Source: University Website
Admissions to Master’s in Marketing in Germany
In this section, we have outlined the eligibility criteria and the documents you are required to submit to complete your admission procedure for a master’s in marketing in Germany.
Eligibility Criteria
- Age: Minimum 21 years
- Qualifications: High-school certificate and a 3-year bachelor's degree from a recognized university in a related field. Without a bachelor’s degree, you must acquire a Level 5 diploma or some sort of professional experience.
- English Language Requirements: Proof of your English language skills. The accepted tests vary from one university to another.
- Other Language Requirements: Other language requirements depending on your selected program and university.
Necessary Documents
You must submit the following supporting documents to prove the authenticity of your application.
- Certificate of your high school degree
- University certificates and diplomas
- Transcripts of your completed degrees for every semester
- 1-page motivation letter
- Well-structured resume
- 2 letters of recommendation
- One recent passport-size photograph
- Proof of your English language proficiency, along with other languages, if required.
Cost of Studying Master’s in Marketing in Germany
The cost of studying in Germany includes both your tuition fees and the cost of living in the country. Here is a generic idea regarding that.
Tuition Fees
The tuition fees for a master’s in marketing in Germany usually range between EUR 132 and EUR 13,250. The fees generally vary depending on your choice of university and the duration of the program.
Cost of Living
Compared to other European countries, Germany is considered way cheaper. However, the cost of living will vary depending on your choice of city. For a single person, EUR 934 per month should be suitable to cover all your expenses.
Also Read: Comprehensive Cost of Studying Guide in Germany
Scholarships for Master’s in Marketing in Germany
There are several scholarships available for you to study master’s in marketing in Germany. Here, we have enlisted the top 5 financial aids that will help you cover your expenses and make your stay in the country hassle-free.
Scholarship |
Eligibility |
Benefits |
Berlin Merit Scholarship | International students accepted in bachelor’s and master’s programs at Arden University, Berlin. | Deduction in tuition fees throughout the selected program. |
The Deutschlandstipendium | High-achieving and committed international students. |
|
Master-Scholarship at the ISM |
|
|
Erasmus Mundus Joint Masters |
|
|
CBS Scholarship |
|
25% discount on tuition fees |
Job Opportunities After Master’s in Marketing in Germany
After completing your master’s degree in marketing from Germany, you will have plenty of opportunities to work in the professional field. You can hold responsible positions with several multinational corporations available in the country. Here are the top five job opportunities for a Master’s in Marketing in Germany.
Position | Average Salary Range |
Digital Marketing Manager | EUR 40,000 – EUR 50,000 |
Marketing Communications Manager | EUR 45,000 – EUR 75,000 |
Marketing Coordinator | EUR 38,000 – EUR 58,000 |
Product Marketing Manager | EUR 53,000 – EUR 75,000 |
Senior Marketing Manager | EUR 55,000 – EUR 70,000 |
Source: Glassdoor 2024
Explore More About Study in Germany:
FAQs
To study for a master’s in marketing in Germany, is it a must to learn the German language?
While it will be easier for you to survive in the country with a minimum knowledge of the German language, for most universities, it is not a necessity. However, you must prove your English language proficiency. Check the respective university websites for a specific understanding of the language requirements.
Is studying for a master’s in marketing in Germany worth it?
With the growth of the digital marketing industry, career prospects for graduates have significantly improved. According to Payscale, a digital marketer in Germany makes, on average, EUR 41,752 per year.
What job opportunities can I get after completing my master’s in marketing in Germany?
There are plenty of marketing job prospects available in Germany after you complete your studies. For example, Strategic Marketing Partner, Marketing Assistant, Brand Marketing Manager, Business Analyst, Product Marketing Manager, etc.
Exams to Study Abroad
IELTS ExamGRE ExamGMAT ExamTOEFL ExamSAT ExamTop Study Abroad Destinations
USAGermanyUKCanadaAustraliaImportant Resources
Statement of PurposeWhat is SGPABest Education System in the WorldBest Flying School in the WorldVidya Lakshmi PortalCanada vs IndiaStem Courses in USAMBA from AbroadErasmus Mundus ScholarshipGuide to Settle in EuropeCanada Free CoursesRefer Your Friend & Earn upto ₹40000
Help your friend upgrade to a Global Career and earn rewards together.