BA (Hons) Fashion Design at University of East London

BA (Hons) Sustainable Fashion and Management is a needed, educational directive that focuses on re-contextualising the process of design analysis, development and production in fashion education.

Consumption of new clothing is at an all-time high in the UK. We consume over 10kg more per capita than any other country within Europe. (Fixing Fashion - 2019 govt. report). The culture of throw away products is now an area of grave concern, with Barnado's alone receiving around 100,000 bags a week of used garments. 

The professional designer of today and tomorrow needs to focus on their ability to design systems and products that utilise existing garments and digital technologies in order to tackle the humanitarian crisis of overconsumption. BA (Hons) Sustainable Fashion and Management focuses on the use of existing garments as a material resource.

The BA (Hons) Fashion Marketing course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.