This distinctive degree explores diverse forms of visual communication across design, culture and media. Visual Communication students acquire in depth understanding of the histories, practices and meanings of the visual world. In turn, obtaining the visual knowledge and skills required to negotiate rapidly changing technology, visual media and culture while becoming skilled in apprehending the unprecedented pace at which visual images, visual technologies and information data are produced.
Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.
Students immerse themselves in a practice-oriented, studio-based culture, studying a range of interdisciplinary subjects encompassing typography, interaction and image-making. Taught by experts in visual communication, students learn everything from the history and theory of visual culture and technology to producing cutting edge creative work in digital media, interaction design, photography, editorial design, information visualisation, web design, wayfinding, mobile apps, code, machine learning, motion graphics, the internet of things and 3D technologies such as VR/AR and 3D printing. Exploring both traditional and experimental research methods students learn to produce conceptually rigorous and socially responsive work. They graduate with the capacity to work across and between disciplines, to articulate design practices and processes, and to apply them to complex problems. Graduates develop industry experience through the degree's emphasis on addressing real-world issues in collaborative and team-based work.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
