Graduate Certificate in Publishing and Communications (Advanced) at The University of Melbourne

The Graduate Certificate of Media Practice and Industry is part of an articulated program in media and creative practices that includes media industry transformations with respect to ethics, social justice, technology and sustainability and entrepreneurial, collaborative and iterative approaches to the ideas, practices and audiences for screen, digital media and emerging platforms. It offers an entry-level introduction to media and creative processes and practices. This course is unique in integrating advanced media production practices and future-focused capabilities and technologies with social justice, ethics and sustainable industry practices.

Graduate with the knowledge and skills required to excel in the ever-expanding communication industries. This half year full-time (or part-time equivalent) program is designed to enhance the skills of existing communication graduates and professionals. You can choose from two fields of study Communication for Social Change or Strategic Communication and from a range of courses designed to increase your understanding of the application of communication theory and research to health promotion, business, public relations, policy and politics, intercultural relations and globalisation. The emerging field of Communication for Social Change explores the different ways in which communication can be leveraged to bring about change in attitudes, behaviour and knowledge in individuals, organisations and communities. If you already have experience in these fields, the program will make you even more competitive as it complements and capitalises on studies and experience in other disciplines. Strategic Communication develops your understanding and skill-set in professional communication practice and public relations, including campaign development, digital media strategy, and issues and crisis management. Graduates with a specialisation in Strategic Communication are well-equipped for diverse roles in public relations and marketing communication consultancies, not-for-profit organisations and government bodies, including organisational communication, crisis management, government relations, social media management and political campaigning roles. Program highlights Benefit from outstanding research, practical experiences and career opportunities. Study at the only Australian university to offer a field in the study of Communication for Social Change. Undertake a combination of advanced level coursework and research.

This course provides an overview of the skills, knowledge and capabilities required to participate in the global communications environment across industry, government agencies and community organisations. Gain a preliminary overview of the skills, knowledge and capabilities required to participate in the contemporary communications environment across industry, government agencies and community organisations. You'll gain practical skills and understanding relevant to a broad range of communications and media roles and advance your capabilities for developing effective communication strategies and projects across digital and traditional formats.