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Read BlogsA self-explanatory term, international marketing deals with the process of promoting and selling products or services to consumers outside of the company's domestic market, i.e., through international trade. As a discipline, it involves developing and implementing marketing strategies that cater to the unique needs and preferences of global consumers.
For any company or firm that desires international or cross-border expansion, having good international marketing is crucial. Some important aspects of international marketing include the following:
There are numerous international marketing courses on offer from various colleges and universities in India and abroad, ranging from undergraduate and postgraduate courses to diploma and online certificate programs.
There are numerous universities and colleges, both private and public, around the world that offer courses in International Marketing.
Some of the best universities for pursuing International Marketing worldwide are:
Rank | University/College Name | Courses Offered |
1. | University of South Carolina
|
Bachelor of Science (BSc) in Management Marketing Master of Science (MSc) in Management Marketing |
2. | Florida International University
|
Bachelor of Science (BSc) (Hons) in International Marketing Master of Science (MSc) in International Marketing |
3. | Georgetown University
|
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4. | University of Pennsylvania
|
Bachelor of Science (BSc) in Marketing |
5. | George Washington University
|
Bachelor of Arts (BA) in Marketing and Management |
6. | New York University
|
Bachelor of Arts (BA) (Hons) in Marketing Management |
7. | American University
|
Master in Management, International Marketing |
8. | University of California, Berkeley
|
Master of Science (MSc) Strategic Marketing |
9. | University of Michigan--Ann Arbor
|
Master of Business Administration (MBA) in Marketing Management Concentration |
10. | University of Southern California
|
Master of Science (MSc) in International Marketing |
The scope of international marketing is quite vast. From ideation, planning, and organizing to sustaining ties as a global player, international marketing is one of the most important foundation stones upon which a company’s global expansion aspirations rest.
Although learning marketing is not the easiest, it's definitely not the toughest either. Primarily, marketing generally involves the gathering of a set of data along with its analysis while also requiring math skills like calculus, geometry, and statistics in addition to finance and economics.
International marketing can be thought of as both simple and complicated at the same time as it has a dynamic property associated with it, which changes based on the occurrence of certain global events.
International marketing courses are quite widely offered throughout the world. Some of the best countries to pursue international marketing are the United States, United Kingdom, France, and Ireland, in addition to Germany, Canada, and Australia.
Students with previous high school learning experience in subjects such as business administration, digital marketing, and PR stand great benefits when applying for a course like international marketing.