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The process of ideating, creating, and maintaining an event is called event management. In other words, it is the application of project management and its attributes in creating events ranging from intimate and informal small events to large-scale corporate events, covering everything in between.
Event managers typically take up all kinds of events, whether they be conferences, meets, weddings, get-togethers, reunions, birthday parties, live performances, or commemoration functions, during their initial phase before zoning in on particular niches in the field.
Much before an event is launched, an event manager generally spends several weeks making critical planning decisions, fixing variables such as time, date, location, and theme of the event while constantly coordinating with various vendors for decor, catering, sound, and light requirements. At the end of an event, event managers are also responsible for gathering feedback data, submitting ROI insights, and analyzing key performance indicators to evaluate the merits or demerits of a particular event.
Popular Event Management Courses
Several popular event management courses are on offer from various colleges and universities in India and abroad, ranging from undergraduate and postgraduate courses to diploma and online certificate programs.
Bachelor’s Courses in Event Management
1. BA in Event Management - 3 Year Course
2. BBA in Event Management - 3-Year Course
3. BBA in Event Management and PR - 3 Year Course
Master’s Courses in Event Management
1. MA in PR & Event Management - 2 Year Course
2. MBA in Event Management - 2 Year Course
3. MBA in Event Management and Public Relations - 2 Year Course
Diploma Courses in Event Management
1. PGP in Event Management and Public Relations - 1 Year Course
2. Postgraduate Diploma in Event Management - 2 Year Course
3. Diploma in Event Management - 1 Year Course
4. PGDM (Event Management) - 1 Year Course
5. PG Diploma in Media Marketing and Event Management - 1 Year Course
Best Universities for Event Management
There are many different universities throughout the world that offer courses in event management and public relations.
Some of the best universities for event management worldwide are:
| Sr No. | University/College Name | Courses Offered | Ranking |
| 1. | BIMM University | BA (Hons) in Popular Music Performance & Event Management | No information is available |
| 2. | Auckland University of Technology | BA in Event Management | 407 |
| 3. | High Point University | BA in Event Management | 501-600 |
| 4. | University of Central Florida | BSc in Event Management | 401-500 |
| 5. | Murdoch University | Bachelor of Business in Management and Tourism and Events | 351-400 |
| 6. | Orange Coast College | Bachelor in Meeting and Event Management Program | No information is available |
| 7. | Coventry University | Bachelor of Arts (Hons) in Event Management | 601-800 |
| 8. | South East Technological University | Bachelor of Science in Tourism and Event Management | No information is available |
| 9. | Ulster University | BSc (Hons) in Event Management | 601-800 |
| 10. | Central Washington University | Bachelor of Science in Hospitality, Tourism, and Event Management | 401-500 |
Frequently Asked Questions
What is the scope of event management?
The scope of event management can be understood in 5 different phases that work together in order for a successful event. These are:
- Research & Ideation - This is the phase where a client’s needs and requirements are understood in detail, and an event manager understands the different variables that would have to be put together.
- Design - In this phase, the visual treatment required for the event is fleshed out, from the theme of the event to the decor and lights.
- Planning - One of the most critical phases, planning encompasses blocking dates, fixing time and contacting vendors and other services for availability.
- Coordination - One of the penultimate phases in event management and generally occurring in the weeks preceding the event, coordination is built between all the different variables at work to ensure smooth and timely workflow.
- Evaluation - Upon completion of an event, various factors such as feedback from the audience, ROI and KPI are taken into account to evaluate the quality of management in addition to fixing inefficiencies.
Is event management easy to study?
Being an interdisciplinary field, event management combines several different skill sets in order to achieve optimal performance. Although personal experiences can vary and be extremely subjective, the perceived ease or difficulty of the course can depend on factors such as the curriculum, intensity of assignments and practical work and, above all, a student’s personal aptitude.
Which is the best country to pursue event management courses?
One of the best countries to pursue an event management course is undoubtedly the United States. With a strong reputation for its thriving events industry and a host of world-class universities, many American universities offer courses in event management. Some of the top universities include the University of Nevada Las Vegas, New York University and George Washington University.
Which subject is best for event management?
Although having a bachelor's degree in any subject or course fits the criteria for admission into event management courses, having an undergraduate degree in mass communication or management studies is generally preferred.
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