MBA in Marketing in Canada – Top Universities, Fees, Jobs (For 2024)

Pursuing an MBA in marketing in Canada can help students build a rewarding global career in the future. Full-time courses usually require up to two years, while short-term courses are also available in Canada. Many institutions are offering MBA degrees with marketing as their specialization. This article will provide a detailed overview of an MBA in Marketing in Canada.

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MBA in Marketing in Canada: Highlights

Duration	1 to 2 years
Top MBA in Marketing Schools in Canada	Smith School of Business Schulich School of Business Ivey Business School Goodman School of Business DeGroote School of Business
Eligibility Criteria	Bachelor’s degree Obtaining the requisite GMAT or GRE scores
Average Fees Range (annually)	CAD 30,000 to CAD 126,600
Career Prospects	Brand Manager Product Manager Marketing Manager Marketing Channel Strategies Operations Manager

Leading Universities of MBA in Marketing in Canada 

The average salary of an MBA degree holder in marketing from Canada is CAD 86,000-95,000 as per estimates. Along with a lucrative salary, there are rapidly emerging jobs for graduates from across multiple business sectors. Here are the best universities in Canada for MBA in Marketing.

Institution	Course/Program Information	Duration	Approximate Total Fees (CAD)
Smith School of Business	MBA with Marketing and Sales Specialization (Full-Time)	1-2 years	$110,000
Schulich School of Business	Consumer Marketing department with emphasis on brand management, general marketing, marketing communications and marketing research.	Four terms	$106,900
DeGroote School of Business	The full-time MBA program with optional paid internships between the first and second levels. Specializations in Marketing, and Strategic Marketing.	20 months	Full-Time: $111,300 MBA with Co-op $118,300
Lazaridis School of Business and Economics	Industry-standard MBA curriculum, multi-delivery educational format, and practical exposure for full-time MBA at Waterloo campus with Marketing specialization.	12-20 months / 3-4 academic terms	$69,672
Desautels Faculty of Management	One and two-year MBA programs emphasize new-age sectors like data analysis, AI (Artificial Intelligence), financial technology, and design.	1-2 years	$102,500
Ivey Business School	The 1 year MBA program specializes in Consumer Marketing and Marketing Strategy.	1 year	$126,600
Goodman School of Business	Full-time MBA course with specialization in Marketing.	1-2 years	$40,308 with co-op; $38,620 without co-op (annual)

How to Apply for MBA in Marketing Canada

It is not difficult to apply to the best colleges in Canada for an MBA in marketing. Candidates must visit the official websites of the universities they want to apply to and view their eligibility criteria and requirements. 

To meet the requirements, they need to complete their online application forms and submit them after uploading all necessary documents. They can also create an account if required, track the status of their application through the same, and apply for a student visa after receiving their confirmation.  

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MBA in Marketing in Canada: Eligibility Criteria (For 2024)

Eligibility criteria for an MBA in Marketing from Canada for Indian students vary across universities. A student should check their official websites before applying. However, here are some general criteria for MBA applicants. 

• A bachelor’s degree from a recognized institution or university
• Work experience as per the criteria of the Canadian institution being applied. While it may not be compulsory at some universities, having a work experience of two to four years on average always gives an edge to applicants. 
• Applicants from non-English speaking nations should submit English language proficiency test scores such as TOEFL and IELTS
• GMAT- GMAT (Graduate Management Admission Test) scores are required to obtain admission into leading MBA colleges or universities in Canada

MBA in Marketing in Canada: Admission Process & Documents Required 

Candidates should make sure to apply for 15-18 months at MBA marketing colleges in Canada before the chosen academic session begins. They will find application forms online at the websites of respective universities and business schools. The documents that need to be included are as follows: 

• Transcripts of academic records
• GMAT and English language proficiency test score certificates 
• Bank statements for financial proof
• Documents proving work experience
• Recommendation letters from supervisors or managers or LORs from professors of previous graduate degree
• A CV/resume
• Statement of Purpose (SOP) or admission essay for helping the admissions committee learn more about the student and their aspirations
• Visa-related documents

Cost of Studying MBA in Canada (in 2024)

The cost of studying MBA in Canada varies across universities and depends on the popularity and amenities offered to them. However, students who wish to study MBA in Marketing can estimate the tuition fees to range from CAD 30,000 to CAD $126,600.

Why Study MBA in Marketing in Canada

Here are some reasons for pursuing your marketing MBA in Canada: 

Reasonable cost of living and tuition fees-

Canada offers comparatively affordable tuition fees for MBA courses. The charges are lower than the cost of MBA programs in the UK and USA. Canada also offers lower living costs compared to many other nations. 

Employment opportunities-

Canada has a flourishing job market and stable economy, enabling access to emerging work opportunities, new projects, and fast-growing industries. 

High-quality education-

Canada has earned global recognition for its pioneering MBA courses, methods of teaching, and research and innovation infrastructure. The country provides cutting-edge management education to students with the best curricula, laboratories, and other facilities. Students develop practical and analytical skills that are in demand today. 

Scope of MBA Marketing in Canada 

The scope of MBA marketing in Canada is undoubtedly promising. An MBA degree holder can earn anywhere between CAD 38,696 and CAD 89,941 annually as per estimates. Marketing as a field is witnessing rapid growth in the country, with increasing job openings throughout leading Canadian cities and soaring market demand. Branding, advertising, digital marketing, and marketing communications professionals are finding more takers in diverse industries. Marketing MBA graduates also find jobs in several Government departments and administrative positions in Canada.

The Post Graduation Work Permit (PGWP) helps graduates to stay on and get invaluable professional experience in the country. With average course tenures of one to two years, they can apply for a PGWP of three years. They can also apply for PR (permanent residency) after staying in the country for five years and fulfilling the requisite criteria. They may also apply for PR via the Express Entry mechanism.

Job Opportunities After MBA in Marketing from Canada

Students getting their degrees from the best colleges in Canada for MBA in Marketing have a bright future for getting a plethora of job opportunities. Some of the job opportunities available in Canada for students after MBA in marketing and their average annual salary are as follows:

• Advertising and Product Manager (CAD 36,100)
• Quality Management (CAD 58,500)
• Product Marketing Manager (CAD 80,000)
• Marketing Manager (CAD 70,000 – CAD 80,000)
• Marketing and Communications Manager (CAD 75,000 – CAD 95,000)
• Senior Strategic Marketing Manager (CAD 88,000 – CAD 1,00,000)
• Associate Director, Recruitment and Marketing (CAD 75,000 – CAD 90,000)

Disclaimer: All course fees/salaries/expenses are indicative.

MBA in Marketing vs MS in Marketing

MBA in Marketing is a specialized and professional course that focuses more on different pathways of marketing like online marketing, digital marketing, and global marketing. The curriculum includes finance, advertising, brand management, operations, and strategy. The duration of this course varies from one to two years.

MS in marketing is a research-driven course that studies consumer behaviour in the market with a focus on methods that are used in creating marketing strategies, gaining expertise in market theories, and conducting advanced marketing research. The duration of this course is of two years. 

Differences Between MBA in Marketing and MS in Marketing

	MBA in Marketing	MS in Marketing
Previous work experience	2-4 years of experience are required	No experience is required. Or if required, it is as low as 1-2 years
Career paths	Brand Manager Product Manager Marketing Manager	Marketing Analyst Marketing Coordinator Marketing Assistant
Curriculum	Has broader horizons even beyond marketing principles such as finance, operations, and strategy	Exclusively dives deep into marketing concepts to get an in-depth knowledge of the subjects
Internships	Candidates get to intern full-time at companies like Mars Petcare and Matell for 10-12 hours per week	Candidates can intern part-time but their internship is not as formal as an MBA program.
Duration	1-2 years	2 years

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