Your master’s in digital marketing in the USA will be a one-two year course, and specializations include MBA, MS, and even MA. The approximate tuition fees for an MS in digital marketing in the USA range between $23,000 and $76,000. Digital marketing is one of the top global careers today, and the USA is no exception. The internet and technology boom has created multiple opportunities for trained graduates. Average salaries stand at $135,900 annually, making digital marketing an ideal career for those with the knack and ability.
Table of Contents
- Reasons for studying for a master’s in digital marketing in the USA
- Course Highlights
- MS vs MBA in Digital Marketing in USA
- MS in Digital Marketing in USA- Leading Universities
- Cost of Studying MS in Digital Marketing in USA
- Living Expenses in US
- Eligibility Criteria
- GMAT or GRE Criteria at Top Universities
- Criteria for Proficiency in the English Language
- Documents for Applying
- Visa Procedure for Aspirants
- Scholarships for Studying a Master’s in Digital Marketing
- Job Prospects after Masters in Digital Marketing in USA
Reasons for studying for a master’s in digital marketing in the USA
Doing an Master's in digital marketing in USA is beneficial for several reasons:
- The USA is the epicenter of the technology and internet boom, home to some of the biggest technology companies like Google (Alphabet), Facebook, and Amazon, to name a few.
- Students here have access to thriving job networks while getting an opportunity to study at the leading global universities for digital marketing.
- Employment percentage is high in the USA, especially for digital marketing and other related functions.
- As per reports, the digital marketing sector is forecasted to grow exponentially over the next decade in the USA, outstripping the national average.
- Along with digital marketing specialists, market research analysts may also find higher employment possibilities in the country.
- Digital marketing spends are consistently growing for almost every company and in every business sector. It is creating more opportunities for graduates in the field.
Course Highlights
Typically, MS digital marketing USA requires completion of 30 to 36 credits for two years. Given below is an overview for a gamut of programs:
Duration | 1–2 years |
Average Tuition Fee | $23,000–$76,000 |
Exams Required | TOEFL: 80 IELTS: 6.5 GMAT: 600–680 GRE: 307–315 |
Specialization | MBA, MS, and MA |
Top Recruiters | Cartier, Booz Allen, Michael Kors, FIG, Disney, Diesel, IBM, etc |
MS vs MBA in Digital Marketing in USA
We have enlisted some of the basic differences between MBA and MS in digital marketing in USA:
Basis | MBA | MS |
---|---|---|
Duration | Bachelor degree with minimum 50% | Four-year bachelor's in cognate courses |
Job Opportunities | 1,11,000 Job Openings | 1,35,700 Job Openings |
Leadership Positions | The program emphasizes the development of cross-functional leadership skills. | MS marketing programs focus on deep, practical knowledge of marketing. |
Average Salary Per Year | $119,689 |
$70,000 |
MS in Digital Marketing in USA- Leading Universities
While learning about digital marketing jobs in the USA for Indian students is a smart move early on, getting into a good university is also important. Here is a list:
Institution Name |
University Type |
Ranking |
Course |
Application Deadline |
Costs |
University of Southern California Annenberg | Private Research University | 134
|
MS in Digital Social Media | January 15, 2023 | $68,384 |
NYU Stern School of Business | Private | – | MBA Digital Marketing | March 15, 2023 | $123,253 |
Bellarmine University | Private | – | MS in Digital Media | February 1 | $43,173 |
Sacred Heart University | Private | – | MS Digital Marketing | - |
$985/credit |
University of Connecticut | Public | =350 | MBA Digital Marketing Strategy (elective) | $39,444 | |
Pace University | Private | – | MS in Marketing, Social Media and Mobile Marketing | September 15 | $45,642 per year |
Southern New Hampshire University | Private | Master’s in Digital Marketing | April 15 | $627/credit (36 credits total) | |
Georgia Institute of Technology | Public | 88 | MSDM (MS Digital Media) | February 1st, 2023 | $50,270 |
University of Connecticut | Public | 350 | MBA Digital Marketing Strategy (elective) | – | $39,706/ year |
Many USA universities offer on-campus and online digital marketing programs. To access the best courses and institutions at an affordable cost, you should check out upGrad Abroad.
Cost of Studying MS in Digital Marketing in USA
The cost of studying digital marketing can be bifurcated into pre-arrival cost and living expenses in the country.
Pre-Arrival Cost
Factor | Cost |
Visa Cost | $160 |
Health Insurance | $2,000 |
Flight Fare | $675 |
IELTS | INR 15,500 |
TOEFL | $190 |
GRE | $228 |
Living Expenses in US
Apart from managing tuition fees, you will need to take care of other expenses as well.
Factors | Expense |
Accommodation | $9,800 – $11,100 per year |
Food & Groceries | Off-Campus: $400 – $600 per month On-Campus: $250 per month |
Travel Expenses | $300 – $700 per year |
Books & Materials | $900 – $2,000 per year |
Phone Subscription | $50 per month |
Home Internet | $45 – $50 per month |
It will be a prudent choice to keep $2,000 as additional living expenses in USA for Indian students.
Eligibility Criteria
- Students should have completed their four-year undergraduate course in a relevant discipline. Three-year degrees are not preferred in the USA.
- Students must furnish proof of proficiency in the English language. They should successfully clear TOEFL or IELTS.
- Students should score a GPA of 3.0 out of a 4-point scale in their undergraduate courses. It is equivalent to a B Grade or 83–86% marks. On a 10-point CGPA scale, it is equal to 7.5–8.5.
GMAT or GRE Criteria at Top Universities
Some of the USA’s leading universities for digital marketing have their criteria for GRE or GMAT scores. Here’s taking a closer look at the same:
Institution Name |
Criteria for GMAT or GRE |
Northern Illinois University | GMAT is necessary |
NYU Stern School of Business | GMAT is necessary |
Sacred Heart University | GMAT/GRE is not required |
Georgia Tech | GRE waived off currently |
USC | GRE (154-verbal, writing-4.0) |
Pace University | GMAT is necessary |
University of Connecticut | GMAT-600 to 680 or GRE-307-315 is necessary |
Yeshiva University | GMAT/GRE is not required |
Bellarmine University | GMAT/GRE is not required |
Criteria for Proficiency in the English Language
There are varying criteria for measuring English language proficiency throughout universities in the USA. International students must furnish proof of the same for obtaining admission into leading institutions. Here’s taking a closer look:
Institution Name |
English Language Proficiency Requirements |
Georgia Tech | TOEFL- 95 |
NYU Stern | IELTS- 7.0, TOEFL- 90 |
Sacred heart | IELTS-6.5, TOEFL- 80 |
Northern Illinois University | IELTS- 6.5, TOEFL- 80 |
University of Connecticut | IELTS- 6.5, TOEFL- 79 |
Pace University | IELTS- 6.5, TOEFL- 80 |
Bellarmine University | IELTS- 6.5, TOEFL- 80 |
Yeshiva University | It is not needed for students completing bachelor’s degrees in English-speaking institutions. |
USC | TOEFL-114, IELTS-8.0 |
Documents for Applying
- Official academic transcripts
- Writing Sample (required by Bellarmine University and some other institutions)
- Essays that answer questions prescribed by the institution
- Two-three LORs are always necessary
- SOP (Statement of Purpose) stating the reason for choosing the course and institution.
- Resume or CV
Visa Procedure for Aspirants
All non-native aspirants will need valid student visas for enrolling in digital marketing programs in the USA. Students should have some required documents for starting the process. They include:
- Receipt of payment for the application fee ($160)
- Form DS-160
- Valid passport of a student with the validity of at least six months.
- Original academic transcripts and mark sheets
- Form I-20
- Application Charge Payment Receipt.
- Scores in standardized tests like IELTS and TOEFL
- Proof of funds (bank statements) for covering tuition fees and living costs
- Return flight ticket, demonstrating the student’s desire to come back home after completing the course
Once you apply with the fees and compulsory documents, the authorities will process your application. You have to schedule two appointments, one at your nearest center for submitting biometric data and one for the personal interview with an officer.
Your performance in the interview, documents, and credentials will determine the success of your student visa application. The rates of acceptance are close to 90% as per estimates.
Scholarships for Studying a Master’s in Digital Marketing
If the tuition fees seem excessively high, you can always invest time and effort into securing scholarships. They will help you meet tuition costs while easing the financial burden on your shoulders. Let us look at the best grants available for digital marketing aspirants:
Scholarship Name |
Criteria |
Amount Offered |
Bright Futures Scholarship | Students must commit to any relevant project with one faculty member | $213.55 per credit hour |
QS Scholarships | Applicable only for specific partner-institutions and courses in the USA. | $5,000-$10,000 |
Pace University Dean’s & President’s Scholarships | Meritorious students. | May Vary |
Go Clean Scholarship | Those who are academically bright, scoring GPA-2.5 at least | $3,500 |
You should do your homework on available scholarships before applying to a university of your choice. Without an iota of doubt, pursuing digital marketing in the USA is the gateway to a rewarding career ahead.
Job Prospects after Masters in Digital Marketing in USA
Finding well-paying job opportunities is possible after completing your MS in digital marketing in the USA. Every industry and business presently requires digital marketing specialists to drive their advertising and consumer engagement needs.
Upon completing MS in Digital Marketing in the US, graduates have innumerable options to choose from. The Bureau of Labor Statistics estimates a 10% increase in job demand for marketing professionals by 2026. This increase exceeds the national average for all occupations. We have enlisted some of the common job profiles with the expected remuneration.
Job Profiles | Average Salary Per Annum (USD) |
Digital Marketing Manager | $1,30,392 |
Web Content Manager | $73,270 |
Brand Manager | $68,703 |
Search Marketing Strategist | $89,557 |
Content Marketing Strategist | $66,484 |
Source: Glassdoor
Along with these employment opportunities, there are several other jobs available in the market. Those with skills like SMO, SEO, SEM, advertising, media planning, media buying, and copywriting may also find attractive employment opportunities across business sectors. Considering the robust job market and economic growth in the USA, it is a good decision to pursue digital marketing there.
FAQs
How much does a digital marketer earn in the USA?
Digital marketing professionals usually earn salaries between $45,000 and $156,000 in the USA. It equates to anything between roughly INR 33.53 lakh to INR 1.16 crore. Digital marketing managers, brand managers, and those in analytics roles may earn the highest salaries across various sectors and companies. Median salaries for experienced professionals may touch $135,900 or INR 1.1 crore per year in the USA. It goes to show that digital marketing is a well-paid career in the country.
How many digital marketing agencies are there in the USA?
The digital marketing industry in the USA is estimated to be worth $19.8 billion (by way of revenues) as of 2021. The handsome market size has naturally been driven by countless digital marketing agencies and brands in the USA. As per estimates, by the beginning of 2021, there were around 5,523 digital advertising/marketing agencies in the country. This figure reportedly increased by 13.7% in comparison to the year 2020.
Is GMAT/GRE mandatory for MS in digital marketing in the USA?
Students need to secure a GRE score between 307 and 315 to be eligible to pursue an MS in digital marketing in the USA.
What can I do with a master's in digital marketing in the USA?
The Bureau of Labor Statistics projects an average or higher-than-average growth rate for jobs in digital marketing and media. You can work in varied profiles, including, Digital Marketing Manager, Web Content Manager, Brand Manager, Search Marketing Strategist, Content Marketing Strategist, and more. These profiles will help you to earn between $66,484 and $1,30,392.
What is the eligibility criteria for studying MS digital marketing in the USA?
Students’ undergraduate/12th GPA must be more than 3.0 on a scale of 4 to be admitted to their desired college for studies with 16 years of formal education. For MS in Digital Marketing in the USA, the required IELTS score is a minimum of 7.0 and a TOEFL score of 80-85.
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