Top 5 In-Demand Career Paths in Business Analytics Field

Today, companies are constantly leveraging business analytical tools to make data-driven decisions and develop innovative solutions. Business analytics is the process of collecting, interpreting, and transforming raw data to make it actionable and reap valuable results. But what are the expected salaries of jobs in business analytics and who are the top recruiters? Let us find out in this article.

Why Choose Business Analytics? 

Today, business analytics (BA) is vital in almost every industry, from finance to healthcare. Therefore, choosing a career in business analytics opens the door to multiple career opportunities.

This industry might excite you even more if you are always excited about numbers and trends. Additionally, you will be equipped with the necessary tools and techniques to develop solutions to improve the company's operations.

Business analytics offers you the resources to explore multiple emerging technologies, and analytical techniques. Additionally, this field has competitive salaries for freshers looking for jobs after business analytics courses. 

The market size for business analytics is expected to reach more than 18 billion USD in 2026, thus increasing the scope of business analytics as a career.

Business Analytics Specialization 

The field of business analytics has a myriad of specializations. As a fresher, you can find multiple business analytics job opportunities once you discover your strengths. 

However, this industry is bound to evolve due to the advancements in technology, thus paving the way for new specializations. Hence students must choose courses equipped with current and updated trends and technologies.

An MBA in business analytics might benefit you with its comprehensive curriculum. You can check out some of the top Business analytics MBA programs here.

Below we have listed some of the areas of specialization to start your business analytics career:

Strategic Business Analysis 

This specialization uses data-driven insights to develop strategic decision-making within companies. This includes making critical decisions like marketing positioning and product development.

Cybersecurity Analysis 

If you're looking for business analytics job opportunities, cybersecurity analytics is another exciting career. Cybersecurity analysis is becoming vital for organizations to strengthen their security. 

This specialization includes using data to prevent breaches and mitigate cyber threats with machine learning and other analytical tools. 

People Analytics

Human resource departments in organizations leverage business analytics tools to enhance workforce performance. 

This means business leaders no longer need to use traditional means for talent acquisition or performance management. With data analytics, professionals can use state-of-the-art techniques to hire and retain the right person.

Product Ownership Analytics

This specialization involves studying the product life cycle of an organization. It considers essential factors like customer demand, market trends, and product profitability. 

Customer Analytics 

Professionals in this specialization work towards understanding customer behavior through previously recorded data. This data is used to predict future customer behaviors and alter marketing tactics.

Top Business Analytics Career Opportunities

Among the myriad of jobs in business analytics, we have listed a few high-demand business analytics careers:

Business Analyst 

As a business analyst, your primary responsibility is to analyze data models and develop solutions for organizations. This also includes forecasting the budget to ensure costs exceed the set limit. 

Data Engineer 

A data engineer is responsible for building systems that collect and convert huge data sets into useful information. 

Additionally, these professionals are tasked with preparing data for prescriptive and predictive modeling, which refers to making actionable measures according to the forecast. 

HR Analyst 

An HR analyst uses data analytics to study human resources data. Responsibilities for this role vary from gathering benchmark job data to creating compensation plans.

Additionally, the data derived from an HR analyst contributes to better hiring in organizations.

Financial Analyst

Every organization needs to focus on the company's financial growth by managing its profits. In such cases, a financial analyst plays a crucial role. 

These professionals analyze past and present financial data to predict future expenses. Additionally, they assist companies with investment strategies. 

Market Research Analyst

As a market research analyst, you will need to collect data on products, current trends, and customer demand. Companies then use this data to identify new markets and product opportunities.  

Top Recruiters for Business Analytics 

If you're looking for jobs after a business analytics course, knowing about the top recruiters in this field is crucial. Business analysis is vital in almost every field; thus, companies are constantly looking for talented individuals. Here are some of the top companies recruiting for the business analyst role in the United States: 

• Capital One 
• American Express 
• Wells Fargo
• AT&T
• Verizon 
• JP Morgan Chase & Co

Business Analytics Jobs and Salaries

The scope of business analytics has increased with the advancements in technology, thus paving the way for higher-paying jobs. Below are the business analytics salary options one can expect in this exciting career field:

Source: Glassdoor

Conclusion

By understanding the multiple specializations and business analytics salary, you can make an informed decision towards beginning a dynamic career. 

The field of business analytics will continue to grow with the increasing need for data-driven decision-making among companies. So if you're a fresh graduate looking to enter this exciting field, the right time is now to enter the global market with business analytics.